STI Case Study for International Firex 2011

• Why do you exhibit at International Firex?
We exhibit because of its international appeal and it meets our target demographic.

• When and how do you begin to prepare for International Firex?
6 months prior to the show.

• What can visitors expect to see and learn when they visit your stand this year?
They can examine our new wireless monitoring device system and information about our core products, including the stopper, exit stopper, extinguisher stopper, alert point, ReSet call points and cages.

• What do you most enjoy about the International Firex experience? And how would you describe the event to someone who has never attended before?
At each event, we rate the calibre of the attendees and it is a great opportunity to network with our existing customer base, including people who travel from overseas (the 'international' aspect). The location of the show is important as it allows our staff to be part of the exhibition as a whole.

We always note that it is a very professional and well run show, providing visitors with the ideal types of exhibitors. The three co-located exhibitions open up International Firex to a wider audience.  For a company like us, the crossover of markets is hugely beneficial.

• Finally, who would you most like to see on your stand? And what would your opening question to them be?
We would like to see decision-makers within the fire and security installer industry. We would ask: "Are you aware of our products? And may I have the opportunity to demonstrate our full product range, including our fabulous NEW monitoring device system?"